Using Core Values
Understanding your farm’s values creates clarity and alignment around what we care about at a gut level.
Written for Farm Futures and originally published 6/28/2023.
Let's discuss the foundation of a strategic plan: Values.
Assuming that because a farm is made up of family members, that everyone holds the same values, is often a mistake. Misalignment of core values is the root cause of most conflict and why some farms can't get buy-in for decisions. Decision-making that is very slow or doesn't happen at all is a sign that people’s values may not be aligned.